Revitalizing the BLACKWOOD Brand Identity
At DIGITAL&, we’re always on the lookout for established brands with untapped potential. BLACKWOOD stood out as one of those opportunities. With a sleek, modern aesthetic and a solid foundation of black and white tones, BLACKWOOD provided a perfect canvas for us to explore fresh ideas. In this concept redesign, we built on BLACKWOOD’s strengths, creating a modernized color palette, social media assets, and a website structure designed for conversions. Below, we’ll take you through each part of our approach and showcase the elements we introduced to elevate BLACKWOOD’s brand identity.
A New Layer of Color: Enhancing BLACKWOOD’s Palette
BLACKWOOD’s signature black-and-white style is bold and distinctive, but we saw an opportunity to infuse it with complementary hues to add warmth, vibrancy, and versatility.
Primary Color Variations
- Gray (#1D2122), Black (#000000), Yellow (#ffaa17), and White (#ffffff)
- This combination adds a touch of warmth with yellow, bringing energy without overwhelming the clean look BLACKWOOD is known for. Yellow acts as an accent, ideal for call-to-action buttons, highlights, or interactive elements on the website.
- Gray (#1D2122), Black (#000000), Vibrant Green (#23E818), and White (#ffffff)
- For a different take, we explored a vibrant green that injects a natural, energetic vibe. This green adds an element of freshness to BLACKWOOD’s visual identity, making it feel dynamic and modern.
Crafting Consistency: Logo Standardization
Honing BLACKWOOD’s Brand Recognition
For BLACKWOOD, logo consistency is key to brand recognition. We refined their logos into a cohesive design that ensures consistency across all platforms. Every element—from social media icons to website headers—was standardized to create a seamless brand experience that’s immediately identifiable and reflective of BLACKWOOD’s refined, modern appeal.
Social Media That Stands Out
Custom Ad Designs
Social media ads are often the first interaction potential clients have with a brand. To captivate this audience, we designed BLACKWOOD’s ads to be visually striking, emphasizing clean, direct messaging. These ads reflect the new brand colors, balancing subtlety with boldness, and giving BLACKWOOD a recognizable, engaging presence across platforms.
- Dynamic Templates: Created versatile templates that BLACKWOOD can easily adapt to various campaigns.
- High-Impact Visuals: We leveraged the vibrant green and yellow accents in key visuals to drive engagement without sacrificing BLACKWOOD’s established aesthetic.
A Conversion-Focused Website: Turning Browsers into Buyers
User-Friendly Layout and Clear Calls to Action
For BLACKWOOD’s website, our primary goal was to create a layout that emphasizes conversions while maintaining a streamlined, engaging design. Here’s how we approached the site redesign:
- Intuitive Navigation: Users can now easily find their way through the site, thanks to a simplified menu structure that prioritizes key services and resources.
- High-Contrast Call-to-Actions: Each call-to-action button was designed with contrasting colors to stand out and prompt engagement, making it easy for visitors to take the next step.
- Clear Services Section: with BLACKWOOD offering a variety of services, we wanted to highlight their offerings in a dedicated section on their homepage.
Concluding Thoughts: The Power of a Refined Brand Identity
This exploration with BLACKWOOD’s brand identity demonstrates the impact of strategic design choices. From color theory to conversion tactics, every element plays a role in shaping perceptions and driving engagement. BLACKWOOD now embodies a refined, contemporary aesthetic—one that not only captures attention but fosters long-lasting brand loyalty.
