Increase Tours.
Increase Move-Ins.
Increase Occupancy.
We help senior living communities generate more qualified tours through high-converting websites, paid media, and performance-driven optimization—fully aligned to occupancy goals.
We outperform your previous agency – or it’s free.
Trusted by senior living communities across the U.S.
At Glenn West Saint Paul, we've had an outstanding experience working with DIGITAL&. As a senior living community, it is important to partner with a marketing team that truly understands our industry, and DIGITAL& consistently delivers.
Working closely with Executive Director Vanessa Ludden and Director of Sales Laura Gerken, their team has helped us strengthen our marketing strategy, improve our online presence, and generate quality leads that have translated into more tours, move-ins, and increased occupancy. Their recommendations are backed by data and analytics, giving us confidence that our marketing investments are producing meaningful results.
What we appreciate most is their communication, responsiveness, and collaborative approach. DIGITAL& feels like an extension of our team rather than just another vendor. They are a trusted partner who genuinely cares about our success, and we value the long-term relationship we've built together.
"DIGITAL& didn't just redesign our site; they increased our monthly tour bookings by 87% in the first 90 days."
Vanessa Ludden
The Glenn West St. Paul
The 5 Growth Levers That Increase Occupancy
Capture More High-Intent Traffic
Convert More Families into Tours
Reduce Cost Per Inquiry
Improve Follow-Up Visibility
Track ROI to Move-In
Families make one of the most emotional decisions of their lives online
If your website is slow, unclear, or hard to navigate, trust is lost before your sales team ever gets the call.
Proven Results for Senior Living
Increase in Phone Calls
Increased
Phone Calls by 57%
Client: Senior Living Community
Challenge: A senior living community wanted to increase inbound phone calls from prospects interested in its recurring open house tours. However, call volume had stalled even as advertising costs continued to rise. The promotional messaging lacked a clear theme and didn’t give families a compelling reason to pick up the phone.
Solution: DIGITAL& developed a themed event strategy and refreshed the promotional materials with engaging, experience-focused creative messaging that encouraged families to call. This helped prospects better understand the value of the open house and increased phone-based interest.
Results:
- Phone Calls: Increased by 57%
- Cost per Phone Call: Decreased by 39%
Increase in CVR
Increased
Conversion Rates by 87%
Client: Senior Living Community
Challenge: Their previous landing pages were underperforming, resulting in high cost-per-conversions and low conversion rates across both Google and Bing Ads campaigns.
Solution: We redesigned the senior living community’s landing page by re-architecting the UI/UX and updating the copy. We also provided a clear offer, integrated strong calls-to-action, and incorporated more engaging and valuable imagery.
Results:
- Conversion rates increased by 87%.
- Conversions increased by 24%.
- Cost per conversion decreased by 37%.
Increase in Conversions
Increased
Conversions by 110%
Client: Senior Living Community
Challenge: A senior living community aimed to increase Google Ads conversions.
The account continued to see cost/conversion increase while conversions decreased. The existing account structure, keyword setup, and targeting approach made it challenging to drive more leads with consistent monthly budgets.
Solution: DIGITAL& implemented an optimization plan focused on decreasing cost per conversion and increasing conversions within Google Ads. The plan included bid strategy testing, keyword and bid restructuring, a robust negative keyword framework, sitelink extension testing, configuring location assets to qualify for Local Ads eligibility, and testing various location targeting models.
Results:
- Conversions: Increased by 110% in 1 Year
- Cost per Conversion: Decreased by 52% in 1 Year
Case Study 01
Client: Senior Living Community
Challenge: Their previous landing pages were underperforming, resulting in high cost-per-conversions and low conversion rates across both Google and Bing Ads campaigns.
Solution: We redesigned the senior living community’s landing page by re-architecting the UI/UX and updating the copy. We also provided a clear offer, integrated strong calls-to-action, and incorporated more engaging and valuable imagery.
Results:
- Conversion rates increased by 87%.
- Conversions increased by 24%.
- Cost per conversion decreased by 37%.
Our Full-Funnel Growth Ecosystem
Custom Web Design & Development
High-performance, mobile-first sites built for trust and speed.
Meta & Google Ads Management
Data-driven ad campaigns that capture high-intent families at every stage of the decision-making journey.
Conversion Rate Optimization (CRO)
Continuous A/B testing to ensure your site is a lead-generation machine.
Creative Design & Strategy
Impactful graphic design, ad creative, and brand collateral that builds emotional connection.
Custom Performance Dashboards
Weekly and monthly transparency. See exactly what your investment is doing with real-time access to your KPIs.
Offline-to-Online Attribution
We bridge the gap between physical and digital. From direct mail to local publications, we track the performance of your offline campaigns so you know exactly which channels drive tours.
Offline Growth Performance: Connecting Your Community to the Local Market
Digital is only part of the story. To reach families at every touchpoint, we offer strategic offline growth services integrated directly into your digital performance dashboard:
Targeted Direct Mail:
High-touch, personalized campaigns designed to build trust and generate leads.
Newspaper & Local Publication Inserts:
Strategic ad placement to reach your immediate local demographic.
Integrated Tracking:
We use unique tracking phone numbers and QR codes on all print collateral, ensuring offline lead is captured and attributed in your performance reports.
We are Best Suited for
We partner with senior living leaders who demand measurable ROI. We work best with:
- Communities spending $10k+/month
- Multi-location operators
- Occupancy-driven executive teams
- Communities with active tour goals
- Teams replacing underperforming agencies
Why Families Choose—or Leave—Before Ever Booking a Tour
The senior living decision process is deeply emotional. Our digital framework ensures:
Immediate Trust: Professional, compassionate design that sets you apart from local competition.
Reduced Friction: User experiences engineered to make booking a tour as simple as possible.
Maximum ROI: We align your digital spend with your actual occupancy goals—not vanity metrics.
The DIGITAL& Growth Engine (Our Process)
Discovery & Strategic Foundation:
We define your unique value proposition to ensure your messaging resonates.
Architecture & Development:
We build a custom 'conversion hub'—a high-speed, responsive site built for lead capture.
Asset Development:
Our creative team designs high-converting ad sets and landing page collateral.
Multi-Channel Deployment:
We launch synced Meta and Google campaigns, connecting traffic directly to your high-performing pages.
CRO Testing:
We execute real-time A/B tests to optimize every headline, button, and form flow.
Performance Reporting & Optimization:
You receive custom, transparent dashboards. We reallocate budget daily to the channels driving the most tour bookings.
Want a 12 Month Roadmap?
Drive more leads & earn more trust with DIGITAL&’s multi-channel roadmap built exclusively for senior living communities.
Why Choose DIGITAL&
The 90-Day Guarantee
We outperform your previous agency, or it’s free. No fine print.
Full-Stack Capability
We handle the design, the code, the creative, and the data.
Occupancy Obsessed
If it doesn’t drive a tour or a move-in, we don’t do it.
Senior Living Specialists
We understand the nuances of the senior living space.
6+ Years in Senior Living
Proven senior living marketing experience.
25+ Communities Marketed
Strategies built for communities across multiple markets.
110% Incriesed Conversion
More conversions through data-driven optimization – see Case Study 3 above.
52% Lower Cost per Conversion
More efficient campaigns. Lower acquisition costs – see Case Study 2 above.
Pricing & Engagement Models
Foundation Build: Website, tracking, CRO setup, ad creative.
Growth Retainer: Paid media, CRO, reporting, optimization.
Frequently Asked Questions
How do you track success beyond just 'clicks'?
We measure success by the metrics that impact your bottom line: qualified inquiries, tour bookings, and—with your support—move-in data. By integrating our reporting with your internal CRM, we can gain a clearer view of which marketing channels are delivering the most high-quality leads.
Does your service include ongoing website maintenance?
Yes. We view your website as a living, breathing asset. As your growth partner, we manage performance, security, and hosting.
How quickly can we expect to see measurable results?
Most of our senior living partners begin to see improved lead quality and a noticeable increase in tour inquiries within 30–90 days.
Can you work with our current marketing or ad budget?
Absolutely. We audit your existing campaigns and historical data to provide recommendations on how to reallocate your spend toward higher-converting platforms.
How do you ensure our marketing content is compassionate and professional?
We work closely with you to capture your community’s unique voice and culture to provide the clarity and reassurance families need.
Do you handle local SEO for our specific community?
Yes. We optimize your Google Business Profile, local directory listings, and location-based keywords to help ensure that when families in your area search for care, your community is one that appears prominently in the results.
How do you integrate with our existing CRM?
We prioritize seamless lead flow and work to integrate our custom landing pages directly with your existing CRM to ensure inquiries are routed to your sales team.
What makes DIGITAL& different from senior living-specific aggregators?
We focus on building your own proprietary lead generation engine, helping you build a direct relationship with the prospect from the first click.
Can you help us during a census slump or a new facility launch?
We focus on building your own proprietary lead generation engine, helping you build a direct relationship with the prospect from the first click.
Do you provide reporting that I can share with my corporate owners or stakeholders?
Our custom dashboards are designed for transparency and executive clarity, focusing on high-level reports like ROI and lead source attribution.
Ready to Increase Occupancy?
Let's Talk.
Whether you need a stronger website, better-performing campaigns, or clearer reporting, we’ll help you identify where your biggest growth opportunities are—and what it will take to get there.
Book a 30-minute strategy call and walk away with practical insights you can use right away.
No pressure. No obligation. Just honest strategy.
Required: $10,000/Month
Digital Marketing Budget
Book 30 Min.
Strategy Call
If you spend a minimum of $10,000/month in digital marketing, we would love to see how we can help you maximize your ROI!
